E as Events in MICE
Event. Short word of no more than five letters. One could think there is not much behind it, but one could not be more wrong. It is a word of many meanings in different work fields, including science, technology, mathematics, even philosophy. In the end it still returns where we all know it best – it is a type of gathering. As we (iDMC and fellow readers) work in an industry where events take place daily, that is where we will continue about it. Some might argue E in MICE does not stand for events, but more likely for exhibition. I believe that exhibition itself is an event, but it does not work the same other way around. E as event covers more ground in this bellowed industry of ours.
If I only wanted to describe it, that would be that. But in MICE industry events are everything. As stated before, we are daily organizing, thinking of, talking about, crave for perfectly executed events. It is not as easy as it sounds. To do it right it takes a special group of individuals with a specialized leader and all of them have to pursue a single goal – a perfect event. And that is where I must be stopped, as there is no such thing as “perfect”. Not when it comes to organizing events at least. There is awful lot of things that can go wrong during an event. And we know what Murphy said: “If anything can go wrong it will”. So what do iDMC do in order to come as close to perfect possible?
We always set goals in begging and later we strive to achieve them. Next come event management. There is no need to try and make up a new definition, when we already have one to cover it all: “Event management involves studying the intricacies of the brand, identifying the target audience, devising the event concept, planning the logistics and coordinating the technical aspects before actually executing the modalities of the proposed event.” And last we pair that with our own EPM – event process method. With everything mentioned we round up our event and make it one to remember.
I wanted to show how we in iDMC do it. Experiences show we are on the right track, still being young, but growing DMC in Slovenia.
Before and during event it can be stressful. But when it is all over and we see how close to perfect we managed, when our clients are more than satisfied that is when it strikes us – it was all worth it.
That is how we in iDMC see it at least. What is YOUR way of doing things?